Saturday, June 20, 2009

The Clear and Concise Message

Navigating through the myriad of stimuli that Gen Y faces is a daunting challenge. In our current day of age we are a generation that has access to an inexhaustible resource of information and mediums of communication. The level at which we can now communicate and "share" is in a sense global and covers almost everything you can think of.

So how does one create movement and grab the attention of the generation leading the masses in global communal sharing of information? It's through a clear and concise message.

Undaunted, simple, clear, and unchanging. I've been struggling a lot with various groups that I work with both professionally as well as personally. It seems that the economic downturn may have created a cause and effect, a reactive flux in what needs to happen because the cause was so immediate and clear. So many months after reacting and reacting I come to realize that I may have lost my focus and priorities.

Its important when managing or working through Generation Y to keep the message clear because we are constantly bombarded with data and new information. And when we are forced to work through these chaotic times Gen Y'ers tend to lose their focus or determination. For example I manage two stores currently, and I recently took a vacation. When I got back the clear and simple message was almost all forgotten and the store culture and work was fairly skewed by the leader I put in place. Granted I've only been at these stores for a short amount of time and it was expected to a certain degree, but it's interesting to me how aligned everyone got once I expressed the clear and concise message again.

There will always be a million things going on and as we get older . . . it becomes 2 million things but if you can message the main priority clearly, concisely and create consistency you can create traction with a diverse group of highly action oriented, capable but terribly entitled and frenetic group.


  1. From my Tweet just now: - Thx @krazyapple re: GREAT insights not just but including Gen Y & "How To Deal" - TwitterWorld, check it out:

  2. Whoops. Sorry. Twitter address wrong. It's instead